2020 may have been an eventful year but it was surely the year for skincare and beauty. Since everybody was occupied with a whole host of skincare regimes, it surely sparked the idea among many celebrities. Many celebrities turned businesswomen and makeup moguls. 2021 is surely no different with some exciting launches coming in this year. Hailey Bieber is the latest to join the bandwagon with skincare and beauty with her own label that is set to launch soon. Hailey Bieber trademarked the name 'Rhode' for her soon-to-be launched beauty line. It seems like we will soon be glowing and glamming up just like our favourite celebrities this year. Other celebrities who have turned businesswomen with their own brand launches are Priyanka Chopra, Halsey, Jennifer Lopez and Selena Gomez among others.
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We Look At Newly Launched And Soon-To-Be Launched Celebrity Beauty Brands Of 2021
Anamoly by Priyanka Chopra
Known for her experimental hairdos, Priyanka Chopra revealed that after 18 months of planning and research she is all set to launch Anamoly, a vegan haircare line. Not only was her aim to give back to mother earth but to also make it accessible to everyone. Unlike most plant-based beauty lines, Priyanka Chopra's haircare line is affordable and easily available at all leading Target stores.
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Rhode by Hailey Bieber
After years of trying to trademark a name for her beauty line, Hailey Bieber finally did it and has finalized on 'Rhode', her middle name. Back in 2019, she tried to trademark the name Bieber Beauty only to have her dreams short-lived as it was similar to her husband Justin Bieber's line from 2010. Even though the details aren't yet released nor a confirmation from Hailey Bieber herself, the trademark was filed on a range of beauty products across makeup, skincare, haircare and fragrances. As a lover of beauty and a brand ambassador for the beauty line BareMinerals, we cannot wait for this launch.
About-Face by Halsey
Halsey did a double-whammy but announcing her pregnancy and the announcement of her new beauty line; both of which created a stir on the internet. Known for her boundary-pushing makeup looks and art-inspired makeup, Halsey's new makeup and skincare brand is an extension of herself. Her debut makeup collection was complete with eclectic colours and trends of the early 2000s as well as her personal style. The best part, you ask? They're all vegan and supremely pigmented for an unmatched pay-off.
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JLo Beauty by Jennifer Lopez
Does she even need an introduction? Nobody, we repeat nobody does glam better than Jennifer Lopez. If you've always wished to look like the divine goddess that Jennifer Lopez is then it is a no brainer on what products you should be using ever. Jennifer Lopez who has treaded the path of fragrances in the past made a fabulous debut with skincare in December 2020 and it is safe to say that this is surely just the beginning for the star.
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Rare Beauty by Selena Gomez
Selena Gomez's beauty is befitting of her name. Selena Gomez who could look just as beautiful with bare skin as she does with a full face of makeup, launched Rare Beauty in 2020 with the motive to make makeup approachable for all. Think bright pops of colour, seamless finish and fabulous pay-off, Selena Gomez's beauty line Rare Beauty is everything we'd expect her range of products to deliver.
In Hollywood, many celebrities who have beauty lines of their own are Rihanna, Kim Kardashian, Kylie Jenner, Gwyneth Paltrow among others. Bollywood too is no stranger to the trend either where we've got Katrina Kaif's Kay Beauty and Sunny Leone's Starstruck that deliver top notch beauty products.
If 2021 started on such a fabulous note, we can only imagine what the rest of the year will be like.