Jamsu Is The Newest K-Beauty Trend That We Simply Can't Get Enough Of

Another day, another Korean beauty trend on the block! Koreans take their skincare very seriously and are always trying to attain a flawless complexion. The latest Korean beauty trend has everyone hooked - from supermodel Bella Hadid to beauty mogul Huda Kattan. This latest beauty trend called 'Jamsu' which actually translates to 'submerge' is a way to help tackle oily skin. The hack makes the skin matte and it also claims to make your makeup transfer-proof to ensure an even and long-lasting look. So what does this new makeup trend involve?

What Is Jamsu?

A Korean make-up hack, Jamsu aims to helps your make-up look flawlessly matte. You apply your  facial makeup products as usual but no makeup for your eyes. Then, the freshly make-up face is dunked in powder and finally in freezing water. The Jamsu technique works best in the summers because the summer temperatures are always on the rise. So, Korean people in order to prevent make-up from wearing off their face use this technique. The trend works best for oily skin people as the water blends with the makeup and gives a matte effect. 

How To Do The Jamsu Makeup Trend?

1. Apply Base Makeup

Apply the base makeup on your face - foundation, concealer basically your complexion products avoiding eye makeup.

2. Apply Powder

After first applying all your complexion products, take a loose translucent or baby powder and cover your face with it. You can use your hands, a makeup sponge, or a brush, depending on what you prefer.

3. Dump Your Face

Fill a big bowl with very cold water and submerge your entire face into it to seal your makeup for a flawless look. Gently pat your face dry for a long-lasting and budge-proof base. Finish by applying the rest of your make-up and you are good to go.

Points To Remember While Doing Jamsu Makeup

• For those with dry skin, 15 seconds should be enough for your face under cold water, while those with oiler skin can stay under for up to 30 seconds.

• Remember to cleanse your skin thoroughly when you are removing your make-up at the end of the day. Jamsu seals your make-up so we recommend you double-cleanse.

• Never ever try Jamsu wearing black clothes. Also, remember to use a headband to protect your hair from getting wet or dirty.

(Also Read: Mirror Skin Is Here: Know All About The Latest K-Beauty Skin Care Trend For Clear Skin)