Archana Kochhar is an Indian designer who has carved a niche in the industry with her revolutionalised bridal collections. Her sartorial brilliance has paved the way for her to be the “Official Fashion Designer” for the 71st Miss World Festival in India. She will be showcasing her creativity through “Indian tribal and regional arts”. Her tailored ensembles will come with a made-in-India stamp, upholding the rich cultural heritage of the country. Sharing the announcement on Instagram, Archana dropped a video where she was seen styling Miss World 2022, Karolina Bielawska in a stunning ivory-sequinned lehenga. Bridal and tribal elements were incorporated into the ensemble which came with a strappy sweetheart-neckline blouse and pleated skirt. Intricate embroidery and mirrorwork served pizzazz to the attire. Adding a flush of colour was the neon yellow dupatta adorned with silvery-sequinned borders. Strapped on her waist was a matching waistband.
Archana Kochhar puts up a display of individuality with her “zealous creativity and passion”, customising every creation with a sprinkle of personal touch. She has weaved contemporary silhouettes with ready-to-wear and couture designs in traditional ensembles. Uniquely draped sarees, innovatively styled lehengas, gowns, Anarkalis, and luxe kaftans and tunics speak volumes about her versatility. The designer's global fashion aesthetics is a fusion of traditionally rooted nouveau texturizing with exquisite embroidery, harbouring the stamp of colour-blocked palettes. Available in range of hues and designs — from pink florals to peacock blues, yellow ruffles, and misty greens, Archana's craftsmanship and attention to detail have made her a master of her art.
From her fashion journey with a boutique shop specialising in bridal wear, Archana Kochhar has transformed her brand into a flagship store in Juhu, Mumbai. Her label caters to ready-to-wear cocktail attire, resort wear, and men's collections too. A well-reckoned figure in Bollywood, celebrities who have turned muse for Archana include Shah Rukh Khan, Kareena Kapoor Khan, Malaika Arora, Taapsee Pannu, and Sonakshi Sinha, among others. They have strutted down the red carpets in wonderful Archana Kochhar ensembles.
Archana Kochhar's designs have been at the centre of notable campaigns such as the Ahimsa Silk Campaign where the “silks are extracted and woven without killing the silkworm”, the Sheesh Mahal Campaign, and signature couture collections.
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