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This Article is From Jan 16, 2018

Model Emily Ratajkowski Was Slammed For Calling Hair 'A Fundamental Part Of Femininity'

Kerastase, the brand Emily Ratajkowski endorses, was quick to apologise

Model Emily Ratajkowski Was Slammed For Calling Hair 'A Fundamental Part Of Femininity'
The Instagram post now reads, "Welcome good hair days!" (Image Credit: emrata)

Words matter, especially when you're living in the social media age. American model and actress Emily Ratajkowski recently announced on social media that she was going to serve as the face of Kerastase Paris by posting a lovely photo of herself on the social network. It would have been like any other celebrity endorsement, but for the unfortunately worded caption that many commentators found insensitive and thoughtless.

In the now-edited post, Emily wrote, "Hair is a fundamental part of beauty, femininity, and identity. So excited to announce that I am the new face of @kerastase_official!"

And comments pointing out that calling hair a fundamental part of a woman's identity was insensitive to all the women who lost theirs for any number of reasons, started pouring in almost instantly.

One user on Instagram commented, "Hair isn't "fundamental" though. I'm sure it hurt a lot of people who have conditions or illnesses where they lose their hair. It can be devastating to a persons confidence- her statement reinforces that notion."

Another one said, "How about all those women suffering and battling with cancer? How can they cope with not having hair when role models they see on magazines say crap like this? #disgusting"

While there were many detractors, there were an equal number of people who thought this incident was nothing but people jumping to take offence at the merest provocation.

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