"The wait is finally over," say fans of Selena Gomez as her signature brand Rare Beauty is officially set to come to India, after years of deliberations. Much to the delight of beauty trend enthusiasts and the singer's huge fan following, the star announced the brand's India entry on Instagram this morning in a post with the following caption. "We couldn't be more happy to finally launch in-stores and online only @sephora_india! Mark your calendar for June 15 and get ready to shop what's been on your wishlist."
Founded by the actor-singer in 2019, the brand has been at the top of beauty sales charts ever since its inception, owing to its inclusive range of beauty products, Fans were quick to respond enthusiastically to the announcement. One comment read, "Yessss I have been waiting for this a long long time finally 😍😍😍👏👏👏👏👏🙌🙌🙌🙌," while another fan commented, "it's finally here Indian Selenators."
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Selena Gomez's entry into the beauty space was marked by the Brand's motto of breaking down unrealistic standards of perfection. The brand's mission on its website reads, 'We believe in the beauty of imperfections We nurture a caring, respectful community. We create meaningful connections and relationships. We champion authenticity and positivity. We lead with transparency to build trust. We believe there is power in being vulnerable.' The uniqueness of the message and Selena's personal journey to champion the same causes on social media and other public platforms has resonated with the brand's core target customer and has garnered a loyal following across the world. Apart from the wide range of beauty products that the brand offers, the products promise a variety of pigmentation and texture options too. Now, these are available for the Indian customer to test for themselves, come June 15.
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