It took just two days for comedy group AIB to rack up nearly 10 lakh views for its video on "Save the Internet."
The nine-minute video explains why net neutrality is essential for India.
The video became an instant hit and started trending on social media, with a lot of celebrities including Shah Rukh Khan tweeting about it.
It was removed temporarily from Facebook because it was being shared so rapidly that the social network's algorithm apparently mistook it for spam.
The problem has been corrected.
AIB's new video is about why we should back Net Neutrality #SaveTheInternet: http://t.co/6BxJFOlaDS
- Tanmay Bhat (@thetanmay) April 11, 2015Log on now and send your response to TRAI. http://t.co/JGP6fQeJwE - just two clicks to contribute.
- Tanmay Bhat (@thetanmay) April 11, 201510,000 emails in 3 hours is cool. A 100,000 would be cooler. #SaveTheInternet
- Tanmay Bhat (@thetanmay) April 11, 2015Watch the video here:
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