How many stars are too many stars in an advertisement? This is a million-dollar question with no apt answer to it. What if we ask you to imagine an ad featuring some of the finest Bollywood actors. Sounds impossible? Well, it wasn't for a prominent gutka brand. The country witnessed Akshay Kumar, Shah Rukh Khan and Ajay Devgn share screen space in an ad. Almost putting the Marvel Universe to shame, the Vimal Elaichi Universe has the three stars embracing the tagline “Bolo Zubaan Kesari” in a foreign location with swanky cars around them.
Not surprisingly, the Internet has opinions. From amused to offended, the voices are varied. For starters, most Twitter users cannot wrap their heads around the fact that Akshay Kumar, famed for his physical fitness, was endorsing what is essentially a gutka brand.
In another example of how the Internet never forgets, an older video of Akshay Kumar speaking about how he would not do a gutka ad has surfaced. In the clip, Akshay said that while he has been offered several such ads, he would not resort to them as he believes in the concept of swasth Bharat (healthy India).
Reposting the video, one user said, “Accha Swastha Bharat.”
Accha Swastha Bharat https://t.co/mFKIqFxtpl pic.twitter.com/MVZttb3q3h
— PrinCe (@Prince8bx) April 13, 2022
Another person said, “Kesari to Zubaan Kesari,” referring to Akshay Kumar's film Kesari.
From Kesari to Zubaan Kesari ???? pic.twitter.com/FnWzwi5MRR
— Sagar (@sagarcasm) April 13, 2022
Here's another video of Akshay Kumar's journey from Padman, his critically acclaimed film on menstrual health to now “Vimal Man”.
#AkshayKumar #Vimal pic.twitter.com/5tyUZlPm9c
— Sushanta Biswas (@Sushanta9800) April 14, 2022
Fans were also taken aback by the sheer amount of star power in the ad.
#AkshayKumar #VimalAd
— g0v!ñD $#@®mA (@rishu_1809) April 13, 2022
Akshay Kumar joins Ajay Devgn & Shahrukh Khan in #Vimal Ad,
Son of Brand Owner : pic.twitter.com/1dVlHnoWpz
There was also -- no prizes for guessing -- a Rohit Shetty reference.
The new Vimal pan masala ad looks more like a sequel to Suryavanshi
— Prof Abhishek Chakraborty (@abhishekc_1983) April 20, 2022
You can watch the much-debated ad here:
Tell us your views on the subject in the comments below.
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