American Eagle's denim hijab has provoked a flurry of mixed reactions on social media
An all-American brand, American Eagle, recently introduced a denim hijab as part of its latest collection and many people are calling the move a win for inclusion and diversity. American Eagle even got Halima Aden, a hijab-wearing Somali-American model, to be a part of its advertising campaign. But some on social media have hit back at the brand threatening to boycott it.
On Instagram, the brand called Ms Aden's journey from a Somali refugee to one of the fashion industry's most sought-after models "inspiring." Ms Aden made headlines last year after she competed in the Miss Minnesota USA pageant in a burkini and hijab.
She has since walked the runway for Kanye West's Yeezy in New York and Max Mara and Alberta Ferretti in Milan, and been on the cover of a series of fashion magazines.
"Thank you @americaneagle for encouraging young America to follow their passions, express their individuality, and pursue their unique paths," Ms Aden wrote on Instagram.
The "dark indigo" denim hijab retails for $19.95, or approximately 1,200 rupees, and has provoked reactions ranging from enthusiastic support to outrage online:
Earlier this year, sportswear brand Nike announced that it would be making activewear hijabs.
On Instagram, the brand called Ms Aden's journey from a Somali refugee to one of the fashion industry's most sought-after models "inspiring." Ms Aden made headlines last year after she competed in the Miss Minnesota USA pageant in a burkini and hijab.
She has since walked the runway for Kanye West's Yeezy in New York and Max Mara and Alberta Ferretti in Milan, and been on the cover of a series of fashion magazines.
"Thank you @americaneagle for encouraging young America to follow their passions, express their individuality, and pursue their unique paths," Ms Aden wrote on Instagram.
The "dark indigo" denim hijab retails for $19.95, or approximately 1,200 rupees, and has provoked reactions ranging from enthusiastic support to outrage online:
American Eagle made a denim hijab and it's honestly such a look, wow #respect pic.twitter.com/Bp3v84t2V8
— Ruby Husain (@rubyhusain) July 13, 2017
Really? Taking my money elsewhere.
— RobinBird (@RobinBi57469260) July 15, 2017
Honestly it's kind of exciting to see American eagle come out with a denim hijab, like go you, you're doing amazing sweetie pic.twitter.com/krES8x5so7
— (@Bismahzabih) July 11, 2017
Now women can be stylishly oppressed in denim too
— Linda Vee Sado (@LindaVeeSado) July 17, 2017
— S A G A L (@itsyogirlsagal) July 16, 2017
Make Abercrombie Great Again
— Lukin (@lukin2781) July 16, 2017
Thank you for acknowledging that Muslims are part of what makes America great & for supporting our decision to cover. Haters gonna hate.
— Huda (@Huda827) July 17, 2017
Earlier this year, sportswear brand Nike announced that it would be making activewear hijabs.
Track Latest News Live on NDTV.com and get news updates from India and around the world
