An all-American brand, American Eagle, recently introduced a denim hijab as part of its latest collection and many people are calling the move a win for inclusion and diversity. American Eagle even got Halima Aden, a hijab-wearing Somali-American model, to be a part of its advertising campaign. But some on social media have hit back at the brand threatening to boycott it.
On Instagram, the brand called Ms Aden's journey from a Somali refugee to one of the fashion industry's most sought-after models "inspiring." Ms Aden made headlines last year after she competed in the Miss Minnesota USA pageant in a burkini and hijab.
She has since walked the runway for Kanye West's Yeezy in New York and Max Mara and Alberta Ferretti in Milan, and been on the cover of a series of fashion magazines.
"Thank you @americaneagle for encouraging young America to follow their passions, express their individuality, and pursue their unique paths," Ms Aden wrote on Instagram.
The "dark indigo" denim hijab retails for $19.95, or approximately 1,200 rupees, and has provoked reactions ranging from enthusiastic support to outrage online:
Earlier this year, sportswear brand Nike announced that it would be making activewear hijabs.
She has since walked the runway for Kanye West's Yeezy in New York and Max Mara and Alberta Ferretti in Milan, and been on the cover of a series of fashion magazines.
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The "dark indigo" denim hijab retails for $19.95, or approximately 1,200 rupees, and has provoked reactions ranging from enthusiastic support to outrage online:
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