Not all business deals are discussed in stuffy, corporate boardrooms. Some happen in the virtual world on Twitter with 140 characters - as displayed by dairy cooperative Amul and Ministry of Railways.
On Monday, Amul came up with a business proposition for Ministry of Railways - on Twitter. The dairy company reached out to the ministry and expressed their interest in using Indian Railways' refrigerated parcel vans to transport their 'utterly butterly' butter across India. The ministry promptly replied asking for contact details of their team. But surprising everyone on Twitter, rail ministry borrowed Amul butter's famous tagline in an epic tweet that was a hit on Twitter.
Savour this delicious Twitter exchange:
@RailMinIndia, Amul is interested in using refrigerated parcel vans to transport Amul Butter across India. Request to please advise.
— Amul.coop (@Amul_Coop) October 23, 2017
IR will be utterly butterly delighted to get the taste of India to every Indian. https://t.co/dwUGzcBhBi
— Ministry of Railways (@RailMinIndia) October 23, 2017
The Indian Railways extensively uses Twitter to address passenger woes. But this could perhaps be the first time the national transporter has received a business proposition on the micro-blogging site. Twitter applauded Indian Railways for displaying impeccable sense of humour.
Delighted to see this. This's how system should work.
— sukumar parida (@sukumar_says) October 23, 2017
That tweet is "utterly butterly delicious"...
— Subhankar Misra (@subhneet2239) October 23, 2017
Utterly butterly great idea
— Tapas Sharma (@oldengold) October 24, 2017
Hahahaha.. Person handles railmin tweets has good sense of humor
— Janani Subramanian (@cajananimani) October 24, 2017
Great sense of humour.. :)) nice to see this from a government body.. @PiyushGoyal @DanishSait
— Aswin Bhupalam (@aswinbh) October 24, 2017
Indian Railways launched its refrigerated van service a few years ago with an aim to facilitate the transportation of perishable commodities such as fruits, vegetables, frozen meats/poultry and chocolates, but most of the vans were lying defunct, according to a ministry official. However, this service does exist on specific routes.
"We would certainly like to capture this traffic. Let us see what can be done," the official reacted to the virtual business proposition.
The official added that the South Western Railway has some refrigerated vans, they can be repaired and used by the Railways to assist Amul.
(With PTI inputs)
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