An online maid service called Book My Bai is already a hit on Twitter. The Mumbai-based start-up offers maids for house cleaning, cooking, babysitting and elderly help.
Interesting. Now there is an Uber like service for Bai (house maid) search and booking - https://t.co/rBblYH0WE8
- GigaBytes (@gee_bees) November 2, 2015
Interesting. Now there is an Uber like service for Bai (house maid) search and booking - https://t.co/rBblYH0WE8
- GigaBytes (@gee_bees) November 2, 2015
@India_Progress @Adheesh_86 This site holds a great future...https://t.co/ryC6Su1GYv
- Yeshu Vij (@yeshuvij) November 1, 2015
The advertisement for Book My Bai hooked netizens even though the service is not unheard of.
While many cheered this brand new service, it became a joke for others. The leaflet, which has been shared widely on the internet, was trolled for its cheeky tagline which says: "Diamonds are useless. Gift your wife a maid".
Social media was soon abuzz with one-liners.
@anerishah99 @BookMyBai what's even more problematic is that this ad is working smh
- Pranati Reddy (@pranati_reddy) November 2, 2015
Maids (humans) have become commodities Brilliant thinking, @BookMyBai geniuses. &yes, who's the bai here? https://t.co/owZbdW75rp
- Abhinav Agarwal (@AbhinavAgarwal) November 2, 2015
@BookMyBai "hassle free replacement" that's funny. pic.twitter.com/x6rMcpLM2a
- Renuka Thakur (@rayraythakur) November 2, 2015
While @BookMyBai is a good idea, this ad that's going viral on Whatsapp is so problematic pic.twitter.com/iJOsY4WJGO
- Aneri Shah (@anerishah99) November 2, 2015
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