A still from the Father's Day ad
It's dads versus the Internet this Father's Day with a new ad by a popular grooming product urging teenaged boys to go ask their fathers to solve "how to" problems instead of Googling it.
Released on June 6 on YouTube, the ad has got over 3,300,000 views so far.
The You Tube descriptor on the video says that 94% of teenagers ask the Internet for advice before their dads. To change that, the makers of this ad pitted dads versus technology.
The ad opens with footage of fathers of various nationalities speaking in different languages and individually describing their relationships with their sons. Subtitles translate the various father-son stories into English.
Each father talks about how technology has been keeping their young sons busy. "Today everything is done on the internet," says one dad. Another one adds, "They have the world at their fingertips."
The fathers are then asked individually, 'Do your kids come to you as much as you went to your dad?'
Each replies: 'No.'
Next, their young sons enter a room, one at a time, and assigned tasks which they are to complete by asking the Internet for help. How to knot a tie, ask a girl out, fry an egg and shave are the given goals.
No guesses for what happens - the Internet isn't super helpful. And then the dads step in.
We're not going to tell you how it ends - watch below to find out for yourself.
And call your dad next time you have a question.
Released on June 6 on YouTube, the ad has got over 3,300,000 views so far.
The You Tube descriptor on the video says that 94% of teenagers ask the Internet for advice before their dads. To change that, the makers of this ad pitted dads versus technology.
The ad opens with footage of fathers of various nationalities speaking in different languages and individually describing their relationships with their sons. Subtitles translate the various father-son stories into English.
Each father talks about how technology has been keeping their young sons busy. "Today everything is done on the internet," says one dad. Another one adds, "They have the world at their fingertips."
The fathers are then asked individually, 'Do your kids come to you as much as you went to your dad?'
Each replies: 'No.'
Next, their young sons enter a room, one at a time, and assigned tasks which they are to complete by asking the Internet for help. How to knot a tie, ask a girl out, fry an egg and shave are the given goals.
No guesses for what happens - the Internet isn't super helpful. And then the dads step in.
We're not going to tell you how it ends - watch below to find out for yourself.
And call your dad next time you have a question.
