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This Article is From Aug 17, 2016

#GiftAHabit And #DeliverTheLove: Rakhi Ads That Are Winning Social Media

#GiftAHabit And #DeliverTheLove: Rakhi Ads That Are Winning Social Media
Social media seems to have been taken over by two ads, both spreading heartwarming rakhi messages.
With less than a day to go for Raksha Bandhan - the festival that celebrates the bond between brothers and sisters - two videos seem to be tugging at everyone's heartstrings.

Social media seems to have been taken over by two commercials, both spreading heartwarming rakhi messages with #GiftAHabit and #DeliverTheLove.

The first video, which also trended on Twitter today, shows the adorable bickering between two siblings. They share childhood memories about each other and fight over who actually protects whom. There's also the customary rakhi gift exchange, which is why the ad is called 'Gift a Good Habit'.

We'll let you watch the ad to know more. There's also a special appearance by India's limited overs captain, Mahendra Singh Dhoni.
 
Take a look:
 

The other ad that's really won a lot of social media love is the #DeliverTheLove commercial. Since being shared on August 7, this video has collected over 2.4 million views on YouTube.

The ad shows an excited senior citizen packing his bag for a trip to meet his sister. His middle-aged son watches him carefully and reminds him of his knee pain, urging him to cancel the trip. He even promises to have the rakhi gift delivered to his aunt.

The father, however, rejects the idea and has the most beautiful reason to do so. We'll just let you watch the video to find out what he says.
 
Take a look:
 
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