Google enters mobile phone market

New Delhi: Google has also jumped on the phone bandwagon. It has now launched its own mobile phone, Nexus One.

This phone joins about 20 other mobile devices that already run on Android, the mobile operating system that Google introduced in 2007 to make it easier to connect to its services and other websites away from home or the office.

Google will handle all sales online and has no plans to let consumers check out the Nexus One in retail stores.

The move escalates the budding rivalry between Silicon Valley's two most valuable companies, Google and Apple.

Apple has sold more than 30 million iPhones in the past 2 and a half years, though many say the new phone will be no competition for the iconic iPhone.