This Article is From Jun 06, 2014

Hello Happiness: Coke is Connecting Families, One Phone Call at a Time

Hello Happiness: Coke is Connecting Families, One Phone Call at a Time

Courtesy: Coca-Cola

New Delhi: It takes a lot of courage to steel your heart and live away from your family. Not being there to watch your child's first steps and see your wife smile means giving up a lot. But in the race to make a living and build a decent life, this is a sacrifice many are willing to make.

So what is it that makes the distance from home and family just a little bit more bearable? A phone call back home.

It was understanding this little concept that brought about a very innovative initiative by Coca-Cola. In order to give labourers in the UAE a chance to talk just a little bit longer to their loved ones across the world, Coca-Cola created the Hello Happiness Phone Booth.

Here's how one can use this special and inexpensive way to communicate with a loved one. Drink a bottle of Coca-Cola and use the cap as currency to dial home. Every cap equals a free three-minute international phone call. It's hello to happiness indeed.

What will truly melt your heart is the look on each worker's face. Watch this cool and unique way to bring loved ones closer and get ready to well up:

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