Image credit: Screengrab of Shaadi.com tweet
The tweet invites the user to find out how much dowry he, yes he, is worth. She can click too though on to a form where the options are not gender specific. Shaadi.com asks to record your age, profession, salary, education etc.
Prospective grooms do note though (spoiler ahead:) the answer is always the same. 91202.
The matrimonial site has launched an innovative campaign against dowry and claims that "154 out of the 195 countries around the World have played our anti-dowry game."
91202 is the number of dowry deaths that have been reported in India between 2001 and 2012, says Shaadi.com.
Shaadi.com ends with an appeal, "Let's make India a Dowry-free society. Be the change. Make a difference."
Shaadi.com's Facebook post on the 'anti-dowry game' has received 16,695 'likes', and has been shared 136 times since the time it was posted in April. On Twitter, it was retweeted nearly 500 times.
Designed to shock, Shaadi.com's tweet drew the curious and the livid.
The outraged soon smiled and many have congratulated the matrimonial site for coming up with a brilliant campaign.
Prospective grooms do note though (spoiler ahead:) the answer is always the same. 91202.
The matrimonial site has launched an innovative campaign against dowry and claims that "154 out of the 195 countries around the World have played our anti-dowry game."
154 out of the 195 countries around the World have played our anti-dowry game http://t.co/MbWoczr6Wf Have you?? pic.twitter.com/wX0NPZq25A
- Shaadi.com (@ShaadiDotCom) May 12, 201591202 is the number of dowry deaths that have been reported in India between 2001 and 2012, says Shaadi.com.
Shaadi.com ends with an appeal, "Let's make India a Dowry-free society. Be the change. Make a difference."
Shaadi.com's Facebook post on the 'anti-dowry game' has received 16,695 'likes', and has been shared 136 times since the time it was posted in April. On Twitter, it was retweeted nearly 500 times.
Want to find out how much Dowry you're worth? Just click on the link..
Posted by Shaadi.com on Friday, 24 April 2015
The outraged soon smiled and many have congratulated the matrimonial site for coming up with a brilliant campaign.
Just when I wanted to launch into a vitriol over this nonsense, .@ShaadiDotCom actually pleasantly surprises me :) https://t.co/9HOjJAT4S6
- Aishwarya Iyer (@Hyper_aice) May 12, 2015This is a great idea & absolutely necessary in India: http://t.co/cpEhQgg02Y launches new initiative to tackle dowry http://t.co/hvMwPqM9sP
- Praneeth Reddy (@_praneeth1) May 2, 2015@ShaadiDotCom Great job, Thanks from every girl & her parents.
- *Naina* (@MeSoCoool_) April 27, 2015Track Latest News Live on NDTV.com and get news updates from India and around the world
