Rival airlines jumped at the opportunity to capitalize on the bad press around United.
As the
controversy around United Airlines' forcible removal of a passenger from an aircraft escalated, rival airlines jumped to capitalise on the bad press. On Sunday, a video of a passenger being dragged down the aisle of an overbooked airplane emerged on social media. Predictably, it resulted in massive outrage worldwide as netizens collectively
protested against the mistreatment. However, other airlines saw the opportunity to milk the bad press for their benefit and did exactly that with hilarious campaigns.
The first to throw some major shade at United was Royal Jordanian. In a tweet posted on April 10, the airline reminded its customers that 'Dragging is strictly prohibited,' with an tongue-in-cheek 'united' reference.
They followed it up with another ad to remind passengers that they are welcomed aboard by pilots:
Soon after that, Emirates took a dig at United too with a commercial that has been retweeted over 6,000 times. In the video, Emirates reminded everyone how back in March United CEO Oscar Munoz said 'those gulf airlines aren't airlines'. The Dubai-based airline hit back saying not only are they 'real' but also the 'best'.
In fact, it wasn't just airlines that trolled United. Merriam-Webster also threw some shade their way.
The reference here is to the fact that the United passenger was forcibly dragged off the aircraft after he refused to voluntarily give his seat up.
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