The chef, who runs a popular chain of steakhouses in Turkey and Dubai, enjoys a following of 1.3 million on Instagram. The Internet became fixated on him after watching a video of his fancy knife work and aforementioned seasoning skills.
This video was followed by yet another that showed just what social media wanted.
This video too is now going viral, with over 1.5 million views on Instagram in some 22 hours.
Now, people cannot stop talking about Chef Nusret and have also turned him into a viral meme.
#SaltBae has made my day!!!!!!! pic.twitter.com/vtddh3vHWY
- JHB PR Girl (@JHBPRGirl) January 12, 2017
When i grow up i wanna be just like the salt sprinkle guy. No joke. #saltbae
- Ryan Litimer (@Bankers_AFC) January 12, 2017
The way he sprinkles them salt HAHAHA #SaltBae
- Drea mer. (@DatLynnGirl) January 12, 2017
"thus"
- z (@zahrahakthar) January 11, 2017
"nevertheless"
"furthermore"
"consequently"
"regardless"
"subsequently"
"in addition"
"simultaneously" pic.twitter.com/Fh4KoKEUSl
"I am the danger" dedi. #SaltBae pic.twitter.com/IHIXgHdW54
- Netflix Turkiye (@netflixturkiye) January 11, 2017
"The Last Supper" by @damlajpeg #SaltBae pic.twitter.com/QhJ300IN5I
- ART FOR DUENDE (@artforduende) January 9, 2017
when your makeup is almost complete but you still gotta add that touch of highlight pic.twitter.com/RzNbTbymor
- ya like jazz? (@hanxine) January 7, 2017
You vs the man she tells you not to worry about pic.twitter.com/QeXqj8upj2
- (@elBeardedBandit) January 7, 2017
My friends: Do you have to be so dramatic?
- Jen (@jeniece_es) January 8, 2017
Me: pic.twitter.com/2yM7V7Ngt4
The man is so popular, even Bruno Mars tweeted about him.
Annndddd I'm out pic.twitter.com/jFS8aFaqN4
- Bruno Mars (@BrunoMars) January 8, 2017
Remember how almost all cookery show hosts in India said 'namak swadanusar' at the end of every savoury dish? With Chef Nusret, we could do with a little extra.
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