News Anchor Tries 'World's Hottest Chip' On-Air. Things Go South Quick

Remember the famous potato chips jingle from your childhood - "no one can eat just one"? Cut to 2017, the premise has changed a bit. In this case, you can say - "no one can eat even one". Called the "one chip challenge", a promotional campaign by a chip company dares people to try a single wafer. Yes, just one. But the chip in question has been branded the world's "hottest".

This time, the challengers were news anchors on Daybreak, the breakfast show on KWGN channel in Denver, US. But what was served was hardly a spread. The five anchors bravely took a bite of the lone chip that boasts of inducing "short term loss of speech, heavy breathing, heat-induced tears". And it did. Just one bite of the thing caused a buffet of reactions from hiccups to cough. But it was Natalie Tysdal's reaction that has been the talk of social media. Soon after she bit into it, things went down (or should we say they came back up).

Watch the uncomfortable moment yourself: