The New Amul Ad Has so Much, so Much Swag

Remember how Amitabh Bachchan sent up Hallelujahs in praise of Nathulal's moustache in Sharaabi - "Moochein ho toh Nathulal jaise ho, warna na ho?" Mr Nathulal, move over. You just got owned by Amul in it's new ad.

Let's take you step-by-step through the ad, the third in Amul's Mooch series, because it's too much to handle all at once.

The camera steadily zooms into a heavy duty interrogation scene. Confess, dastardly criminal. Confess!



But my moustache is bigger than your moustache, Mister Police Officer. In fact, my moustache is bigger than every moustache in this room.



SOS to drinker of Amul milk. Who's your daddy now?



What, confess? Pass me the pen please. 'Mooch Nahin Toh Kuch Nahin'
The End



Taking a leaf from the 'Got Milk' campaign in America, there are no large happy families consuming all sorts of dairy products early in the day, celebrating their good health quotients in this ad - just a large dose of playfulness. A milk moustache selfie, anyone?

These are the other Amul ads from the series: 

Part 2:



Part 1: