There's a good chance these ads will touch a chord with anyone watching. (YouTube/Amazon India)
Mothers arguably have the toughest job in the world. It's only right that mums be celebrated for all the countless wonderful things they do. And that's just what these advertisements by an e-commerce portal do.
Three new videos, all titled '#MomBeAGirlAgain,' have one simple concept - gift your mother her childhood again.
The videos also share a similar theme - the mother receives a heartfelt letter and a gift reminding her of the time her life didn't revolve around her child. As the tag line suggests, the letter urges her to be a young girl once again.
There's a good chance the ads will touch a chord with anyone watching. They already have Twitter's stamp of approval.
Take a look at videos below and remember to do something similar for your mum today.