
The video shows a man visiting his daughter at her house. He notices her juggling chores and fixing tea for her husband while making an important work call. Her mad dash begins the moment she walks in after work, though her husband is seen watching TV while working on his laptop. Watching his little girl do so much, the man realizes a mistake he made and writes out an apology.
"Sorry ki yeh sab tumhe akele karna padta hai. Sorry ki jab tum ghar ghar khelti thi toh maine tumhe roka nahi. Yeh nahi kaha ki yeh sirf tumhara kaam nahi, tumhare husband ka bhi hai. Aur kehta bhi kaise? Maine bhi toh kabhi tumhari mummy ki help nahi ki. Aur tumne jo dekha seekha," he tells her.
He apologizes to her not only as her dad, but also on behalf of her husband who probably grew up watching something similar in his household. "Har uss dad ki taraf se sorry jisne kai kai saalon se galat example set kiya hai," he says.
He ends his letter with a promise to his daughter. We'll let you watch the video to see how he plans to undo his mistake.
Loved the @ArielIndia ad. Setting right examples is a must. Do watch mum's dad's especially:) #ShareTheLoad https://t.co/mbncdlGkVe
- Maya (@Sharanyashettyy) February 20, 2016
Indian ads are becoming breathtakingly awesome these days. #ShareTheLoad https://t.co/cIx1lEZm0E
- Neha Srivastava (@neha_aks) February 20, 2016
Indian advertisements "Father apologizes for passing on gender roles" #ShareTheLoad https://t.co/BLDXCzDiSW
- Muskan Mumtaz (@muskanmumtaz) February 20, 2016
For those who haven't seen the new Ariel India ad yet, you need to watch it right now! #ShareTheLoad
- (@SaraMuzzammil) February 20, 2016
This was so good! #ShareTheLoad https://t.co/6CSTY7y4xK
- Khan (@KaliDaal) February 21, 2016
The #Ariel #ShareTheLoad ad is so significant. I should be run back to back on all telly for the next 10 years. https://t.co/uBThPaiOAz
- VishnupriyaBhandaram (@vishnupriyabh) February 21, 2016
What a beautiful ad! Combining brilliant marketing with an important social message https://t.co/7jlAuqx742 #ShareTheLoad @mayanknkc
- Chinmay Shukla (@cjshukla) February 21, 2016
It's never too late to #ShareTheLoad , such a beautiful ad by @ArielIndia https://t.co/At39o1ycK7
- Tarika Singh (@tarikasingh) February 20, 2016
what a beautiful message.. strikes all the right chords..#ShareTheLoad @wolviefan
- Abhinav Mishra (@Abhinav3838) February 20, 2016
This advertisement is setting the right example for sure! #sharetheload https://t.co/44mYIsx7en
- mindlessmeera (@Parridhijaiswal) February 20, 2016
Start your Monday on a positive note. Take a look at the video below:
Ariel - #ShareTheLoadThis father's heart-warming apology to his daughter will make you wonder, 'Are we passing on gender roles that haven't evolved with the times?' Maybe its time to #ShareTheLoad.
Posted by Ariel India on Friday, 19 February 2016
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