"I celebrate Indian summers and cotton industry with my #CottonIsCool look. What is your #CottonIsCool look?!" Ms Irani tweeted some four hours before writing this. Her tweet has since collected over 2,600 'likes' and more than 600 retweets.
I celebrate Indian summers and cotton industry with my #CottonIsCool look. What is your #CottonIsCool look?! pic.twitter.com/wnLcE8jQrx
- Smriti Z Irani (@smritiirani) May 16, 2017
The textiles minister began the campaign by tweeting that India is among the largest cotton producing countries in the world.
India's rendezvous with cotton predates the Indus Valley civilisation and has since evolved.
- Smriti Z Irani (@smritiirani) May 16, 2017
Today, India is one of the largest cotton producing nations & cotton has become the ultimate summer fabric.
- Smriti Z Irani (@smritiirani) May 16, 2017
Cotton provides comfort in the scorching heat.Wear cotton to stay cool & celebrate cotton industry that employs millions across the country.
- Smriti Z Irani (@smritiirani) May 16, 2017
Several people have joined Ms Irani's campaign as many are posting their own pictures with #CottonIsCool. Among them are actor-parliamentarian Hema Malini, former Indian opener and current Twitter king Virender Sehwag, Railways Minister Suresh Prabhu, cricketer Mohammad Kaif and many more.
Nothing like fresh cottons to beat the heat I believe in staying cool even on the hottest days #CottonIsCool pic.twitter.com/TOVqbD11Ke
- Hema Malini (@dreamgirlhema) May 16, 2017
Like to be always Cool, but what you wear makes it much much easier to be cool.#CottonIsCool , really really cool. pic.twitter.com/ByZaC0icBE
- Virender Sehwag (@virendersehwag) May 16, 2017
Cotton,most comfortable fabric to wear in summers.It's my personal choice too.Lets wear cotton,support Indian Cotton Industry #CottonIsCool pic.twitter.com/3c7n8C0TWK
- Suresh Prabhu (@sureshpprabhu) May 16, 2017
#CottonIsCool ,and it's wonderful to see the young India wearing and valuing stuff made from cotton. Really a great initiative @TexMinIndia pic.twitter.com/Fmvym6D9Tn
- Mohammad Kaif (@MohammadKaif) May 16, 2017
Cotton is a statement - comfortable, fashionable. #CottonIsCool pic.twitter.com/ZAuPbYjXuX
- Vasundhara Raje (@VasundharaBJP) May 16, 2017
Tag your friends and show why #CottonIsCool! This is my in-the-mood-for-writing look! @GulPanag @AnupamPkher @shekharkapur @smritiirani pic.twitter.com/PDmYQN2VBr
- Amish Tripathi (@authoramish) May 16, 2017
I love cotton because #CottonIsCool pic.twitter.com/6f14vfINdn
- Divya Singh (@Divyasingh04) May 16, 2017
Soft, light, airy and comfortable #CottonIsCool The versatility of cotton handloom sarees - a perfect daily wear option & a formal wear too pic.twitter.com/dxIocUQnQ5
- IndianYoutuber (@Indian_Youtuber) May 16, 2017
Hello @smritiirani @TexMinIndia. This is my #CottonIsCool look. BTW, this is my default weekend look. pic.twitter.com/buyStcaV0j
- Abhijeet Kulkarni (@abhijeetavi) May 16, 2017
Cotton is cool, comfortable, breathable, stylish and so Indian. All the reasons to love it #CottonIsCool @smritiirani @TexMinIndia pic.twitter.com/dcMIn6twc7
- Vineeta (@VineetaGS) May 16, 2017
In love with cotton coz #CottonIsCool pic.twitter.com/tFqKY9F1GJ
- reena malik (@reena1204) May 16, 2017
Cotton look of my cutie @smritiirani @TexMinIndia #CottonIsCool pic.twitter.com/oc1Ez6jzsw
- Sachin Jain (@jainSach) May 16, 2017
Last year, Ms Irani had started a similar #IWearHandloom campaign on Twitter. That was also a huge success as several tweeple posted their pictures with the hashtag.
Have you posted your #CottonIsCool picture already?
Tell us what you think of this campaign in the comments section below.
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