This skirt from Zara has created a flurry on Twitter.
This isn't the first time we have seen
desi products being given a
videsi twist. We've lived to see
khatiyas being sold as 'Indian daybed charpoys' and chai being transformed to 'chai tea latte', but does this one take the cake? Fast fashion retailer Zara has come up with a skirt that bears a striking resemblance to the traditional Indian
lungi.
The
lungi is a traditional garment worn around the waist by men in India, Bangladesh, Pakistan and other countries of South East Asia. Zara's version, meanwhile, is described on their website as a 'flowing skirt with draped detail in the front' featuring 'front slit detail at the hem' and 'zip fastening in the back hidden along the seam'.
It retails for $89.90 or approximately Rs 5,700.
For some context and comparison, a traditional
lungi can be found easily on Indian ecommerce websites for as low as Rs 300.
People on Twitter haven't stopped commenting on this 'skirt' since its resemblance to a
lungi was first noticed:
While Zara's checked skirt is only available in brown, traditional
lungis can be found in an array of designs and colours. It is popular in hotter climates where trousers are often uncomfortable.
Here are
seven other instances of when the West repackaged and sold
desi products.
Click for more
trending news