In this day and age, social media platforms are your best bet if you want to get your message across to a large number of people. But if you want to ensure that your content does not get lost in a barrage of similar posts, it is important to keep up with the trends that are viral. And in this regard, it appears that the Uttar Pradesh police department has hit the nail on the head with their latest post on COVID-19 vaccination. In a post shared on Friday on the department's official Twitter handle, Uttar Pradesh police have used the social media buzz around the soft drink Coca Cola to ask people to get themselves vaccinated.
In the poster, the Coca Cola logo is replaced with Covaxin and Covishield, the names of the two COVID-19 vaccines that are being administered across the country. But the name of the brand has been smartly incorporated with the names of the vaccines. In addition to this, the poster also contains a note that says, "Shots of safety," next to the signature bottle symbol of the brand. Along with the post, the tweet says, "A shot in the arm to prevent the harm!"
A shot in the arm to prevent the harm !#JabHaiToJaanHai #JabSeHaiSafety#ShotsOfSafety #Covid #COVID19 pic.twitter.com/L4NUUz6cLX
— UP POLICE (@Uppolice) June 18, 2021
The soft drink brand has been creating a buzz on social media platforms for a few days now, after star footballer Cristiano Ronaldo picked up two bottles of Coca Cola placed at a table at a recent press conference. He set the bottles aside before holding up a bottle of water. Since then, the Internet has been flooded with opinions, memes and commentaries about the footballer's action.
Reacting to the timely post by the UP police department, one user wrote in Hindi, "This is great!" Several others shared the tweet. Another user said, "Exactly."
Ye badiya hai ????
— Bhuwanaditya (@bhuwanaditya) June 18, 2021
Exactly https://t.co/boMVuZl7WV
— Rajat Sengar ???????? (@TemperamentlGuy) June 18, 2021
This is not the first time the UP police department has used a meme to get its message across to citizens.
A few days back, the state police had found a creative way to remind people to wear masks and popular soft drinks brand "Thums Up" had also replied.
Thums Up to this????????
— Thums Up (@ThumsUpOfficial) June 17, 2021
The UP Police even used the "Friends Union" reference from the much-loved TV sitcom to link it to Covid-appropriate behaviour.
To Everyone
— UP POLICE (@Uppolice) May 29, 2021
With Love !#UPPCares #FriendsReunion #FriendsForever#BestFriendsForever #UPPolice #Friends pic.twitter.com/4HMY3yNVI4
It isn't a big ask !#MaskUpIndia #Mask4All #Mask #UPPCares #StaySafe #StayHome #StayHomeStaySafe #COVID19 #Covid #coronavirus #SecondWave #Corona #Unite2FightCorona #Police #UPPolice #COVIDIOTS #FriendsReunion pic.twitter.com/KeDo6wjud9
— UP POLICE (@Uppolice) June 1, 2021
The weather is definitely pleasant but an unpleasant situation at the moment for a '#FriendsReunion ' !#ObeyLockdown#StayHome #StayHomeStaySafe #UPPCares #UPPolice pic.twitter.com/pgaKHQGdbk
— UP POLICE (@Uppolice) May 30, 2021
Earlier, the department also tweeted a post in reference to "Chellam sir", a popular character from the web series Family Man 2. Sharing a clip from the show, they wrote, " Every ‘Family Man' should safeguard their hard-earned money from scamster! #Chellam Sir is a ‘man for all seasons'. Even Sri ‘Can't '!" Take a look at the tweet here.
Every ‘Family Man' should safeguard their hard earned money from scamsters !#ChellamSir is a ‘man for all seasons'.
— UP POLICE (@Uppolice) June 11, 2021
Even Sri ‘Can't '!#MaximumGuardForCrime#MinimumTalkWithStrangers #Familyman2 #familymanseason2 @PrimeVideoIN @rajndk @BajpayeeManoj #CyberCrime #UPPolice pic.twitter.com/XIpkP3KBwU
Actor Manoj Bajpayee found the post hilarious.
Hahahaha nice one @Uppolice !!! https://t.co/4eISj949rL
— manoj bajpayee (@BajpayeeManoj) June 11, 2021
Chellum sir is a Rockstar!!! ????????
— manoj bajpayee (@BajpayeeManoj) June 9, 2021
Reacting to this post, one user wrote, "Now that's called creativity..."
Now that's called creativity.. Hats off to UP administration.. Whoever is handling.. ????
— Sumit Pathak (@srpsumit) June 11, 2021
"Nicely done," wrote another user.
Nicely done ???? https://t.co/btyRzhhxWy
— Priya (@banaras_wali) June 12, 2021
Tell us what you think of these creative messages.
Track Latest News Live on NDTV.com and get news updates from India and around the world
