The term out-of-the-box is often applied to music band OK Go, but that hardly seems sufficient to describe this video at least. These crazy, creative people think in a space so far away from 'the box' that it often seems like the merest speck, orbiting far, far away. Whether it was their treadmill routine in Here It Goes Again or the
UNI CUB routine in their latest song I Won't Let You Down, OK Go does not believe in making conventional videos.
Shot by a drone, with kaleidoscopic umbrella choreography, flashing LED lights and grown men on tiny Jetsons-like scooters, I Won't Let You Down has already garnered over four million views on Facebook.
The inspiration for this video reportedly came to the four musicians when they were in Tokyo's famous
Robot Restaurant, where women in neon clothing battle with 'robots' on mini-scooters. Japanese creative director Morihiro Harano and Art Director Jun Nishida, along with a slew of local artists, worked together to produce this five-minute video and the result is nothing short of hypnotic. No, seriously. That umbrella-dance in the middle is psychedelic enough to send you into a trance.
Watch and tell us if this new video from OK Go gets a thumbs up from you: