Bengaluru-based educational technology company Unacademy today released an ad film starring former Team India captain Mahendra Singh Dhoni. The ad, titled Lesson No. 7, shows MS Dhoni trying to outrun a train with several obstacles in his way. A meteor hurtling towards him adds to the tension as the cricketer runs, jumps and crashes through walls in an effort to outrun the train. Special effects were used to create metaphorical barriers which represented the struggles that Dhoni had to overcome in his career. According to Unacademy founder and CEO Gaurav Munjal, the ad film took almost one year to complete.
"Our most ambitious and iconic film till date. Took almost one year to make," Mr Munjal wrote while sharing the video on Twitter. Watch it below:
Our most ambitious and Iconic Film till date. Took almost 1 year to make.
— Gaurav Munjal (@gauravmunjal) January 24, 2022
Lesson No. 7 https://t.co/b2TNY46UGD
The ad starring MS Dhoni has been viewed more than 1.2 million times on YouTube and nearly a million times on Twitter since being shared this morning.
Virender Sehwag and Harsha Bhogle were among the many Twitter users who praised the ad.
Wow ! This is as good as the helicopter shot @msdhoni . This is your story and the story of every cricketer ever! Reminded me of the numerous lows that I went through to achieve the highs in my career! Brilliant life lesson @unacademy. #DhoniUnacademyFilm #LessonNo7 pic.twitter.com/esAVaejIEo
— Virender Sehwag (@virendersehwag) January 24, 2022
There are few people who could talk about breaking barriers better than @msdhoni! I too have had my share of hurdles and I believe giving one hundred percent is the only way to achieve your dreams! Nice message @unacademy! #DhoniUnacademyFilm #LessonNo7 #Ad” pic.twitter.com/6VD8sExNQG
— Harsha Bhogle (@bhogleharsha) January 24, 2022
"The film portrays the feeling of breaking through all barriers with such perfection that I want to keep watching it on loop," wrote actor Samantha Ruth Prabhu.
A lesson for life #LessonNo7
— Samantha (@Samanthaprabhu2) January 24, 2022
The film portrays the feeling of breaking through all barriers with such perfection that I want to keep watching it on loop.
I'm sure I'll keep coming back to this film for motivation @unacademy! #DhoniUnacademyFilm #Ad @msdhoni pic.twitter.com/csRNPKAkPD
Take a look at some of the other reactions to the ad:
Tougher the barrier, better is the satisfaction of smashing it. What an amazing message @msdhoni bhai and what a great lesson to start the year with #DhoniUnacademyFilm #LessonNo7 @unacademy pic.twitter.com/FZ9feD6bp6
— Dishant Yagnik (@Dishantyagnik77) January 24, 2022
Watching this new ad-film by @unacademy with @msdhoni made me look down the road and wonder how life would have been different had I surrendered myself to the barriers I have broken. Really touched by this film @unacademy. #DhoniUnacademyFilm #LessonNo7
— Dr. Dhananjayan BOFTA (@Dhananjayang) January 24, 2022
pic.twitter.com/awA3cQs4j0
What makes or breaks a person is the way they choose to approach barriers. @unacademy what an inspiring way to highlight this message with none other that @msdhoni #DhoniUnacademyFilm #LessonNo7 pic.twitter.com/4mWaBr5ABr
— Dr. Malvika Iyer (@MalvikaIyer) January 24, 2022
Unacademy's Chief Marketing Officer Karan Shroff revealed in a LinkedIn post that more than 250 professionals worked on the ad film for over eight months. Post production work for the film was done in over four countries as Lesson No. 7 used VFX and CGI for special effects.
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