Great for summer, eco friendly too. Looks classy, light to carry. #MakeInIndia pic.twitter.com/USnalNm0xY
— Nirmala Sitharaman (@nsitharaman) March 31, 2017
The bottle, made by MittiCool, is a self-cooling one made from a special mixture of clay. Think of it as a modern take on a traditional matka or clay pot.
— MittiCool (@mitti_cool) July 15, 2014
MittiCool creator Prajapati Mansukhbhai Raghavjibhai's story is as interesting as the products he now sells. Born to a family of potters, he is known for first creating a refrigerator that runs without electricity. His inspiration came from a tragedy - 2001's devastating earthquake in Gujarat.
''Journalists came and photographed our broken matkas. They referred to them as the poor man's fridge. I thought why can't we make a real fridge with the same cooling principle?" he told NDTV in 2011.
He spent years working on various permutations and combinations and finally settled on an unusual addition of sawdust and sand, which makes the soil porous and the interiors cold. The Gujarati entrepreneur then went on to create a series of products made out of clay.
On Twitter, the water bottle is being praised as a great example of Prime Minister Narendra Modi's 'Make in India' initiative, which encourages companies to manufacture their products in India. According to MittiCool's website, the bottle is handmade in India using 100% natural clay.
@nsitharaman Thanks for sharing. Good old Matka in 'easy to use' and "on the go' form. #MakeInIndia
— D Prasanth Nair (@DPrasanthNair) March 31, 2017
@nsitharaman @allaboutgaurav back to roots. Remember, ppl used to carry water in earthen pots in wooden stands in train journey, in 60's
— anuraag sharrma (@anuraagsharrma) March 31, 2017
@nsitharaman Excellent. The Government needs to change legislation to allow packaged water to be packaged in #mitticool ? Then change will happen!
— Sameer Desai (@sameer_seagull) April 5, 2017
@nsitharaman @makeinindia so in govt conference table we will see these bottles and not plastic ones.pls confirm.@amitabhk87
— Debasis Padhi (@DebasisPadhi79) March 31, 2017
@nsitharaman @Gopalee67 @nsitharaman agreed but isn't copper bottles better and good across seasons? Can govt focus on making them more affordable ?
— Karthik (@ramask) March 31, 2017
@nsitharaman Got it
— parmarsap (@parmarsap) April 3, 2017
It's actually great for summer, eco friendly too. Looks classy, light to carry. #MakeInIndia
pic.twitter.com/poA8c7JPHr pic.twitter.com/lSkl41j8IC
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