What is Common To Stuttering, Stand-Up Comedy and a Coffee Ad?

This ad seems to have stuttered its way into the hearts of people... Over 1.5 million hearts since it was uploaded on YouTube a week ago.

The description on the YouTube Channel of Nescafe says: 'We all fall, get up and complete the race of life! And while we huddle up with friends, family and the world to celebrate the success, it is only that one companion that silently stays by our side all through the journey, right from the start, never letting us give up & keeping us on plan - NESCAFE! #ItAllStarts...'

Kudos to Nescafe - the ad has no stars -- just regular Joes  - a story to tell and an issue to highlight.  This one has no Shankar, Ehsaan & Loy, no Deepika --  just a stammering stand-up comedian who turns his stammer into his best punch line...

Starring Hussain Dalal - the man credited with writing dialogues for the Ranbir Kapoor-Deepika Padukone starrer 'Yeh Jawani  Hai Deewani' [don't know if he wrote this ad spot as well] - it highlights the problems of those who stammer and how they're made fun of.

The standout line for me: The biggest st.. st.. strength of st.. st.. stammering comedian is sssss... suspense...

And my considered opinion: Take two minutes out and watch the ad... it'll bring a smile to your face... and you'd have figured out what links stuttering, stand-up comedy and coffee.