New Delhi: What happens when an object of pride becomes a source of torture? This difficult subject is the talking point of a new ad campaign in Bangladesh that is going viral. In the video, a woman with long, beautiful hair walks into a salon and asks them to be cut short. The hairdresser gives her a trim but the woman still wants her hair shorter. Surprised at her request, the stylist hesitantly chops off the length. With a stoic look on her face, the woman reaches out to check her hair again and is still not satisfied with it. Only this time, she breaks down and confesses why she wants her hair to be chopped off.
The hard-hitting ad has been produced by a Bangladeshi hair oil company that wants to encourage people to talk about domestic violence and support women who often suffer in silence. The campaign, though based in Bangladesh, resonated with many across the border.
"Heart touching & impactful. Would definitely encourage the victims to stand up for their dignity & speak", said another.
In just 48 hours, the video has been watched over 4 million times on Facebook as people praised the message behind the campaign.
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The hard-hitting ad has been produced by a Bangladeshi hair oil company that wants to encourage people to talk about domestic violence and support women who often suffer in silence. The campaign, though based in Bangladesh, resonated with many across the border.
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"Heart touching & impactful. Would definitely encourage the victims to stand up for their dignity & speak", said another.
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In just 48 hours, the video has been watched over 4 million times on Facebook as people praised the message behind the campaign.
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