(Shobhaa De is an established writer, columnist, opinion shaper and social commentator, who is considered an authority on popular culture.)
I am not sure what the 'outrage' is about this time. Do people loathe 'Vogue' so much? Or do they just loathe....?
I watched the VOGUE EMPOWER video ... and laughed! Yup. It's that funny. Apparently, a huge number of viewers are not amused - they are enraged. The video has gone viral. And everybody is screaming - it's an insult to women... how dare they reduce important issues to a meaningless photo-shoot? Is 'empowerment' about an exposed bra strap and a wind machine for Deepika's hair? Why did she do it?
Ummmm...so why are we watching it?
Come on, everybody - this is VOGUE. It is a high-end global fashion magazine. Brand Vogue promotes and projects glamour that blinds. Period. That is the glossy's USP. Geddit?
Deepika the flake, sorry, snowflake...in the video, tells every woman, "I am the snowflake, not the snowfall, you are the snowflake." Matlab?
Dekho - this is an existential, experimental video, meant for highly evolved aesthetes who speak a different language and live on another planet. The aam aurat can take care of her own damn empowerment issues. But the least she can do is get a decent blow dry before she steps out to assert herself in this nasty, violent, hostile, unfair world.
My body. My mind. My choice.
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