The duo of BJP General Secretary Ram Madhav and Himanta Sarma Biswa, nemesis of the Congress party and Rahul Gandhi, has ensured that the North East has been won methodically, starting with Assam. With an empathetic win in Tripura where it has gone to 42 percent of the vote share from zero, and the Congress has been reduced to a paltry 2 percent, this election is a story of relentless effort by the most formidable election machinery currently in Asia. There is also immense flexibility on agenda, issues and message. The BJP does not even whisper about a beef ban in the North East. Even in Nagaland, the quick change of allies might still see a BJP-backed government installed.

BJP national general secretary Ram Madhav said the saffron party wants to "free" Tripura of the CPI(M) "misrule".
With Meghalaya still hung, the Congress rushed its best managers Ahmed Patel and Kamal Nath there today, but it still begs the question as to why the complacent party always reacts post the outcome. With Gandhi away in Italy, Patel and Kamal Nath will now take on Shah and his art of closing the deal. The outcome will be interesting. Sarma has already rushed in to "shepherd" the smaller parties to collate the numbers. A frazzled Kamal Nath told me that the "BJP is trying to steal the mandate". It's surprising that the Congress is still surprised as a similar story unfolded in Goa and Arunachal Pradesh.

Himanta Biswa Sarma, a former Congressman, joined the BJP in 2015
The North East wanted a change and opted to give the BJP a chance. The Congress, which barely fought the elections, was not even a remote contender. It is inexcusable for any party to take such a lackadaisical approach to elections and the voters sensing this punished the party.

Supporters celebrate election victory as BJP adds Tripura to the growing list of states it rules
As the BJP's magic wanes in the heartland, Shah has conjured up an entirely new constituency - a Herculean achievement. The BJP is miles ahead of the opposition in terms of resources, narrative and a dedicated cadre which provides boots on the ground. This is coupled with effortless headline management - the fleecing of the Punjab National Bank by Nirav Modi and his uncle Mehul Choksi was immediately replaced with news of the arrest of Karti Chidambaram, son of former Finance Minister P. Chidambaram. The Congress was left scrambling for a defence. And the BJP was back to owning the anti-corruption agenda with a little help from the CBI.

Prime Minister Narendra Modi at a rally in Nagaland
(Swati Chaturvedi is an author and a journalist who has worked with The Indian Express, The Statesman and The Hindustan Times.)
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