Apple's dismal earnings announcement shows why it badly needs to rethink its innovation model and leadership. Its last breakthrough innovation was the iPhone -- which was released in 2007. Since then, Apple has simply been tweaking its componentry, adding faster processors and more advanced sensors, and playing with its size -- making it bigger in the iPad and smaller in the Apple Watch. Chief executive Tim Cook is probably one of the most competent operations executives in the industry but is clearly not a technology visionary. Apple needs another Steve Jobs to reinvent itself otherwise it will join the ranks of HP and Compaq.
In the same period that Apple released the iPhone and successors, Musk developed two generations of world-changing electric vehicles; perfected a new generation of battery technologies; and released first-generation autonomous driving capabilities. And that was in Tesla Motors. In his other company, SpaceX, Musk developed a spacecraft; docked it with the International Space Station and returned with cargo . He's launched two rockets to space that have made vertical landings back on Earth -- one on a helicopter-like pad and another on a ship in the ocean.
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Apple has reportedly been developing an electric vehicle because it sees a car as an iPhone on wheels. It is conceivable that it will demonstrate something like this in the next five to 10 years. But Tesla already has this technology -- and it is amazing. I have likened my Tesla Model S to a spaceship that travels on land. I consider it to be better than any Apple product -- because it is more complex, elegant, and better designed than anything that Apple offers.
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My guess is that he would do this -- if he were offered the chief executive role. A combination of an operations executive such as Cook and a visionary such as Musk would be formidable. Apple's vast resources would allow Tesla to scale up his operations to deliver the nearly 400,000 orders it has received for the Model 3. Tesla would be able to leverage Apple's global distribution network and incorporate many new technologies. Musk would be able to pursue his dream projects while Cook worried about delivery and detail.
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This could be a marriage made in heaven. We would get world changing innovations as well as our space colonies.
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(This story has not been edited by NDTV staff and is auto-generated from a syndicated feed.)
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