When TikTok first appeared, it went largely unnoticed. But when the COVID-19 pandemic hit, its popularity skyrocketed. People all around the world were looking for entertainment indoors and the fun short-form videos truly delivered.
Fast forward to today, and TikTok is still a massive deal in the social media world, influencing trends, music, and internet culture. It's also an incredible marketing platform that can make anyone famous virtually overnight.
However, if you didn't hop on TikTok in its early days of fame, you might struggle to gain followers now that the platform is overflowing with creators. But don't worry; there are still ways to get more followers on TikTok quickly. You'll just need a little more effort and, in some cases, a little money.
Without further ado, here are the top seven tips on how to get more followers on TikTok quickly.
Tip 1 – Trends Are Your Friends
TikTok is all about trends – making them up from scratch, jumping on them before they disappear, and blowing them up beyond compare. So, staying up-to-date with the latest trends on the app isn't an option; it's a necessity.
In terms of following trends, you have two options. One, jump on massively popular trends that get a lot of views and interactions in general. For instance, 2023 and 2024 have been all about Taylor Swift's “The Eras Tour” on TikTok. Videos about the tour, Taylor's discography, and Taylor herself have been getting millions of views.
But be careful – you should only consider the first option if you genuinely have something to add to the trend. Remember – TikTok users excel in spotting inauthentic content, so jumping on a trend just for the sake of it won't get you very far.
Option No. 2 would be to either create a trend or jump on a relatively small trend that has the potential to blow up. This move will get your account recognized within the TikTok community and bring in lots of new followers.
Tip 2 – Analytics Is the Way to Go
Sure, TikTok users love authenticity, spontaneity, and creativity. However, these characteristics alone don't always result in success. If you want to grow your TikTok audience, you can't leave things to chance. You must strategize, plan, and analyze your content carefully.
The last part is especially important since using analytics is the only way to truly gauge what content resonates with TikTok users. Your goal is simple – find what works and stick to it.
In this case, find the content format that brought in the most new followers and focus on creating similar content in the future. Of course, this shouldn't become the entirety you post. After all, you don't want to become a one-trick pony and lose the interest of your existing audience.
It's perfectly sufficient to sprinkle these tried-and-tested videos in between your new content idea. This approach will keep your TikTok feed fresh and exciting while also growing your following.
Tip 3 – Engagement Reigns Supreme
Whileexploring how to get more followers on TikTok with the help of analytics, you'll surely learn about the importance of likes, saves, and comments for boosting your videos. Though the first two factors might be out of your hands, you can do something about the third.
You see, your comments also count toward the total engagement on your videos. So, make sure to reply to every new comment. Better yet, make the replies witty, and you might entice new people to comment just to see what your response will be.
With all this engagement, your video(s) will go out to a wider audience, increasing your chances of going viral and getting tons of new followers.
Tip 4 – TikTok Ads for the Win
Organic traffic might be the long-term goal, but the paid one will do just fine for quickly boosting your follower count.
TikTok has joined the advertising game relatively recently, but it has quickly become a powerful platform for promoting content and growing your audience. Best of all? TikTok ads have an incredibly organic look and feel, so potential followers won't feel like they're being advertised to. This matters as not all social media users are fans of traditional advertising.
Tip 5 – Giveaways Are Always a Good Idea
Giveaways are traditionally associated with Instagram. However, the truth is they can be hosted on virtually any social media platform. TikTok is no exception.
Try and come up with a fun giveaway idea and watch new followers pour in. Of course, for this to happen, you must carefully craft the conditions. Here are a few tips to keep in mind:
· Make sure that the gifted product(s) or service(s) relate to your content.
· Make following your account the most prominent condition for winning the giveaway.
· Include other engagement-boosting conditions, such as liking the post or tagging a friend.
· Keep the description (and the conditions) short and concise.
Tip 6 – Collaboration Is Key
Getting a bigger TikTok account to shout you out can go a long way toward increasing your follower count. This especially applies to small businesses advertising on TikTok.
However, most TikTok influencers won't be willing to just shout out your account for nothing. You'll probably have to give them something in return, such as a free product or service.
Arguably, the only way to get a TikTok-famous user to shout your account out for free is if you know the creator personally. So, keep your eyes open for a potential collaboration opportunity.
Tip 7 – Extra Help Won't Hurt
If all else fails, you can always buy more TikTok followers. This approach undoubtedly doesn't belong to the extensive list of tips on how to get more followers on TikTok organically. However, it can help you get started on the platform and build your organic following from there.
With the right tool, you won't have any issues obtaining a substantial figure above the “Followers” section on your TikTok profile. This will help any further visitors perceive your account as more popular and credible, making it more likely for them to also hit that “Follow” button. Before you know it, your artificially obtained followers will be just a small portion of your total TikTok following.
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