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Harley Davidson launches Street 750 and Street 500

In a time when global automobile players are finding it difficult to sustain their business, niche bike maker Harley Davidson has unveiled its first all-new platform in 13 years, which will spawn two new products for starters - the Street 750 and Street 500.

  • In a time when global automobile players are finding it difficult to sustain their business, niche bike maker Harley Davidson has unveiled its first all-new platform in 13 years, which will spawn two new products for starters - the Street 750 and Street 500.
  • The two bikes will offer a new kind of product to possibly a new kind of customer, as it establishes Harley Davidson's step into a lower displacement realm than it has operated in so far.
  • India gets only the Street 750 initially, with a launch expected at the Auto Expo in February 2014.
  • The company says it may consider the 500 at a later time, but bases the decision to launch only the 750, on market research that says its potential customers in India want the higher displacement version.
  • Prices will be announced at launch, but Harley Davidson has promised that the on-road price will stay under Rs. 5 lakh.
  • For the first time in the company's history, this product will be manufactured outside the United States. So far Harley Davidson has only had assembly operations outside the US - in India and Brazil. But the Street will be made from the ground-up in India and also in Kansas City, US.
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