Mobile number portability: Switch the operator!
The much-awaited mobile number portability has finally become reality, empowering consumers to change mobile operators conveniently while retaining the same number. Experts view it as a great step forward for the consumer, as it enhances choice and brings in more competition and better services. The consumer-friendly service was mooted over two years ago and was planned to be implemented by the end of 2009. However, implementation had to be deferred several times owing to reasons ranging from lack of preparedness of operators to delay in appointment of an agency to oversee MNP execution. All that is required is Rs 19 and the consumer can start using the new network…
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The much-awaited mobile number portability has finally become a reality, empowering consumers to change mobile operators conveniently while retaining the same number. Experts view it as a great step forward for the consumer, as it enhances the choice and brings in more competition and better services.
The consumer-friendly service was mooted over two years ago and was planned to be implemented by the end of 2009. However, implementation had to be deferred several times owing to reasons ranging from lack of preparedness of operators to delay in appointment of an agency to oversee MNP execution. All that is required is Rs 19 and the consumer can start using the new network… (Photo: AP) -
How to go about it:
From your mobile, type PORTand text it to 1900. You will receive a reply from 1901 with a unique code and date. You then have to submit your identity proof, address proof and photograph with the code to the service provider you want by the date given to you. In the next seven days the master clearing house will check if you have any outstanding dues and then process your request. Your new service will then start on your old number. (Photo: AP) -
MNP services were first launched in Haryana in November last year. Nevertheless, companies like Idea Cellular and Vodafone started marketing their services to subscribers in other parts of the country that are looking at switching operators even before MNP services were rolled out. Idea Cellular, which started the 'No idea? Get Idea' campaign to woo the subscribers of rival telecom companies has also set up a toll-free line to assist customers looking to switch operators. (Photo: AP)
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Operators also seem upbeat on MNP. "Overall, it's a good move for the customers. It puts the service providers on their toes and will make them focus on delivering value to the consumers, giving them the power to choose," Cellular Operators Association of India said. (Photo: AP)
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A Nielsen survey pointed out that high-spending, postpaid subscribers and business subscribers are likely to show a greater tendency to switch if after the mobile number portability comes in. Pre-paid, low- and medium-spend users may not be motivated much to switch over. (Photo: AP)
