Remaking Chrysler

Chrysler hopes to make billions of dollars to repay government loans and revamp all of its cars and trucks with an ambitious plan that hinges on doubling sales in five years. Chrysler emerged from bankruptcy protection in June.

  • Chrysler hopes to make billions of dollars to repay government loans and revamp all of its cars and trucks with an ambitious plan that hinges on doubling sales in five years. Chrysler emerged from bankruptcy protection in June. The revamp plan aims to spend $23 billion to overhaul or or replace all its Chrysler, Dodge, Jeep and Ram models by 2014. <br/> The Fiat 500 is seen at the Chrysler Group LLC headquarters in Auburn Hills, Mich., Wednesday, November 4, 2009. (AP photo)<p> <p/>
    Chrysler hopes to make billions of dollars to repay government loans and revamp all of its cars and trucks with an ambitious plan that hinges on doubling sales in five years. Chrysler emerged from bankruptcy protection in June. The revamp plan aims to spend $23 billion to overhaul or or replace all its Chrysler, Dodge, Jeep and Ram models by 2014.
    The Fiat 500 is seen at the Chrysler Group LLC headquarters in Auburn Hills, Mich., Wednesday, November 4, 2009. (AP photo)

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  • Chrysler flopped in the midsize sedan market, the largest and most competitive for American cars. Now, new Italian management is promising to change that by bulking up a small Fiat for US drivers. <br/> Much of the overhaul includes cost savings from combining purchasing and engineering with Fiat, and using Fiat's smaller, more fuel-efficient designs to replace aging Chrysler vehicles. The Chrysler brand also will get six new vehicles, including a Fiat small car and a new mid-size crossover in 2013. (NYT photo) <p> <p/>
    Chrysler flopped in the midsize sedan market, the largest and most competitive for American cars. Now, new Italian management is promising to change that by bulking up a small Fiat for US drivers.
    Much of the overhaul includes cost savings from combining purchasing and engineering with Fiat, and using Fiat's smaller, more fuel-efficient designs to replace aging Chrysler vehicles. The Chrysler brand also will get six new vehicles, including a Fiat small car and a new mid-size crossover in 2013. (NYT photo)

  • The plan, which includes spending $23 billion to overhaul or replace all its Chrysler, Dodge, Jeep and Ram models by 2014, is realistic as demand improves over the next five years, says Sergio Marchionne, Chrysler's new CEO, who has turned around Italian automaker Fiat Group SpA. <br/> Marchionne made his remarks after a daylong presentation of his five-year plan to save the ailing 84-year-old Chrysler. Much of the overhaul includes cost savings from combining purchasing and engineering with Fiat, and using Fiat's smaller, more fuel-efficient designs to replace aging Chrysler vehicles. (AP photo) <p> <p/>
    The plan, which includes spending $23 billion to overhaul or replace all its Chrysler, Dodge, Jeep and Ram models by 2014, is realistic as demand improves over the next five years, says Sergio Marchionne, Chrysler's new CEO, who has turned around Italian automaker Fiat Group SpA.
    Marchionne made his remarks after a daylong presentation of his five-year plan to save the ailing 84-year-old Chrysler. Much of the overhaul includes cost savings from combining purchasing and engineering with Fiat, and using Fiat's smaller, more fuel-efficient designs to replace aging Chrysler vehicles. (AP photo)

  • Chrysler dealers have heard little from Chrysler's new Italian management about what they'll be selling in 2011 even as they struggle to unload unpopular 2009s and face 2010 with the same model lineup. (AP photo) <p> <p/>
    Chrysler dealers have heard little from Chrysler's new Italian management about what they'll be selling in 2011 even as they struggle to unload unpopular 2009s and face 2010 with the same model lineup. (AP photo)

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  • Chrysler had $5.7 billion in cash at the end of September, up $1.7 billion since it exited bankruptcy protection this June. As recently as December, though, the automaker was practically out of cash. It plans to sell shares publicly by the end of 2014. Chrysler emerged from bankruptcy protection in June. (NYT photo) <p> <p/>
    Chrysler had $5.7 billion in cash at the end of September, up $1.7 billion since it exited bankruptcy protection this June. As recently as December, though, the automaker was practically out of cash. It plans to sell shares publicly by the end of 2014. Chrysler emerged from bankruptcy protection in June. (NYT photo)

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