Tata Motors launches Safari Storme
India's largest vehicle manufacturer Tata Motors today launched sports utility vehicle Safari Storme.
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Tata Motors, India's biggest car maker by revenue, is increasingly dependent on its UK premium car subsidiary Jaguar Land Rover for growth to offset weakness in India. Net profit at the domestic business has fallen for three straight quarters, and the company has not unveiled a new mass-market car for two years.
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The Nano, hailed on its launch as the world's cheapest car, has not met early expectations. Tata has sold just 215,000 Nanos since its debut in July 2009, far fewer than the 20,000 a month initially targeted and has failed to convince millions of Indians that they should switch from their motorbikes to the car.
