Ash launches Heroine in Cannes

Aishwarya Rai Bachchan,Madhur Bhandarkar and Ronnie Screwvala launched the first look of their upcoming movie Heroine at the 64th Cannes International Film Festival.

The movie takes a hard-hitting look at the life of an actress in Bollywood. This will be Ash's first venture with Madhur Bhandarkar, who has made award-winning films such as Chandni Bar, Satta, Page 3 and Fashion.

Ash will play the role of a superstar in the movie.

Ash said, "Madhur has been speaking to me for many years to collaborate on a film and I am glad we are finally working together in Heroine. He is the director of multiple award-winning films in India and hence, as an actor I'm certainly looking forward to this experience."

She also added, "Heroine is a film that the team was very excited about and yes I have just agreed to come on board. This new venture certainly looks like a strong creative synergy and I look forward to this new journey in film."

The film will delve into the scandalous lives of the film industry's elite, the reality amidst the glitz and glamour.

After exploring the harsh realms of socialites, models and the streets, Bhandarkar intends to go all out for this peek into what goes on behind closed doors in Bollywood.

Ash has all eyes on her.

The film's shooting will start next month.

Ash winks at the photographers.

"Unveiling the first look here is certain to be an auspicious start to the movie which goes into production mid this year. 'Heroine' is an extremely glamorous yet bold story of the internal journey of a star, which is sure to appeal to audiences across the globe and therefore Aishwarya was a perfect choice for the film - no one could have essayed the role better," said Madhur Bhandarkar.

Ash insisted that Heroine is not an autobiography.

Ash looked as glamorous as ever.

The 'heroine'!

Ash stands tall.

The many faces of Ash.

Let the wind blow!

The limelight is on Ash.

Ash says namaste to the media.

The first look of Heroine.