Bollywood's half-yearly report card
Bigger the hype, bigger the disappointment of audience and this seemed to be the general trend at the Box Office in the first half of 2010 as several biggies namely Kites, Raavan and Veer fared miserably.
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Trade analyst Amod Mehra feels Raajneeti worked because of the casting of Ranbir Kapoor and Katrina Kaif in political drama. "Many people underestimated Ranbir's charisma. It is the youth which matter at the Box Office as an audience. If not for these two, the youngsters would not have gone to see a political film. Besides, the film had an interesting ensemble cast and was mounted well," he said. (Text: PTI)
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However, Shah Rukh Khan's MNIK benefited from the massive hype. The superstar's comments that he regretted the absence of Pakistani cricketers in IPL season 3 on the eve of the film's release resulted in Shiv Sena declaring that it would not allow the movie's release. (Text: PTI)
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Khan, who also owns the Kolkata Knight Riders IPL cricket team, was abroad promoting the film and he stuck to his guns and refused to apologise to the Thackerays. The entire police machinery was involved in protecting the theatres where the film was screened. The distributors and exhibitors decided to release the film in phases on the first day. (Text: PTI)
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Hrithik Roshan-starrer Kites had Mexican actress Barbara Mori making her Bollywood debut. Similarly, the alleged affair of the lead pair resulting in the actor's wife Suzanne leaving the house and staying with her parents and intimate scenes of Hrithik and Barbara were put up on the Internet.
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Even Raavan got lot of attention because it marked the coming together of Abhishek Bachchan and ace filmmaker Mani Ratnam after delivering two critically acclaimed movies like Yuva and Guru. Similarly, the movie also featured Aishwarya Rai and Tamil superstar Vikram. (Text: PTI)
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However, the concept of suggesting that there can be a Raavan within Ram and Ram in Raavan did not gel well with the audience. The film came in for lot of criticism from the critics and poor reports made the audience stay away from the film. However, the cinematography and fresh locations came in for praise.
