Ekta gets personal to promote Ragini MMS

Ekta Kapoor is doing every bit to promote her small-budget film Ragini MMS - so much so that she has pasted stickers of the teaser ad on her personal cars. Ekta's Jaguar was spotted with a Ragini Yahan Baithi Thi sticker, while her BMW showed off another sticker that read Ragini Ka MMS dekha kya. (Photo & Text: IANS)

Shot in real time, Ragini MMS is all about the sensuality of a young couple's getaway, meshed with the paranormal.

Starring newbies Raj Kumar Yadav and Kainaz Motivala, the film has been produced by Ekta Kapoor and her mother Shobha.

Directed by Pawan Kripalani, the plot revolves around Ragini and Uday's frisky getaway to a friend's farmhouse.

The two don't realise that the house has been rigged with cameras all over.

Planted with the intention of capturing the couple's naughty weekend, the hidden cameras are witnesses to action of a more spooky kind.

At the mercy of this paranormal force, Ragini And Uday are trapped inside the house and need to figure a way to end the madness.

Ekta Kapoor says Ragini MMS will be the scariest movie till date.

The thrilling and chilling tagline even says, 'They don't know it yet, it's a threesome."

Ragini MMS is slated to hit the big screen May 13, 2011.

In the meantime, producer Ekta is having a tough time with the promo of the film.

She had to revise a song promo of her spook flick Ragini MMS before the Censor Board passed it with a 'U/A' (under adult supervision) rating. The film's TV promo earlier received an 'A' (adults only) rating.

Says a source from Balaji Motion Pictures, "Ekta wanted to air the Raat Akeli Hai song promo because it gives you a fair idea of what the film is about. Ragini MMS is thrilling voyeurism and Ekta wants to project that. The rating the Censors initially gave the TV promos, disappointed us.

Ekta felt that the 'A' certificate would harm viewership prospects as she believed the film has mass appeal. "Promos with adult certificates play only on certain time bands (after 11 pm usually) when most people have gone to sleep. Her team worked on the promo, made certain cuts, took out some steamy portions and made it much tamer.

One love-making scene and a couple of horror segments were removed and some tame shots were put in to replace the sensuous scenes. Everything was rushed to be able to meet the deadline. The tamer version with incorporated cuts was given an U/A certificate.

The song promo had to go through three rounds of changes before the strict censors agreed to the certificate.

Confirms Tanuj Garg, CEO Balaji Motion Pictures, "The censors asked us to make some cuts if we wanted a U/A certificate for television. We complied."The uncensored version will be put up shortly.