King Khan's princely deal

The biggest brand of the nation Shah Rukh Khan has again proved his mettle.

  • The biggest brand of the nation Shah Rukh Khan has againg proved his mettle. (Photo: Viral Bhayani)
    The biggest brand of the nation Shah Rukh Khan has againg proved his mettle. (Photo: Viral Bhayani)
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  • Shah Rukh Khan's team has again emerged as one of the most popular teams among the advertisers. (Photo: Viral Bhayani)
    Shah Rukh Khan's team has again emerged as one of the most popular teams among the advertisers. (Photo: Viral Bhayani)
  • The superstar and co-owner of the Indian Premier League cricket team Kolkata Night Riders, Shah Rukh has this time also roped in big brands for the team. (Photo: Viral Bhayani)
    The superstar and co-owner of the Indian Premier League cricket team Kolkata Night Riders, Shah Rukh has this time also roped in big brands for the team. (Photo: Viral Bhayani)
  • Bollywood superstar Shah Rukh Khan has been signed as the brand ambassador for Lux Hosiery. (Photo: Viral Bhayani)
    Bollywood superstar Shah Rukh Khan has been signed as the brand ambassador for Lux Hosiery. (Photo: Viral Bhayani)
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  • The announcement was made at an event at Sahara Star in Mumbai. (Photo: Viral Bhayani)
    The announcement was made at an event at Sahara Star in Mumbai. (Photo: Viral Bhayani)
  • An apparel company owned by Ashok Todi. This Kolkata-based company is best known for its range of underwear and vests. (Photo: Viral Bhayani)
    An apparel company owned by Ashok Todi. This Kolkata-based company is best known for its range of underwear and vests. (Photo: Viral Bhayani)
  • Shah Rukh Khan at the event. (Photo: Viral Bhayani)
    Shah Rukh Khan at the event. (Photo: Viral Bhayani)
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  • The mega star's film <I>My Name Is Khan</i> is all set for the release on February 12. (Photo: Viral Bhayani)
    The mega star's film My Name Is Khan is all set for the release on February 12. (Photo: Viral Bhayani)
  • Bollywood's item girl Sherlyn Chopra at the event. (Photo: Viral Bhayani)
    Bollywood's item girl Sherlyn Chopra at the event. (Photo: Viral Bhayani)
  • Shah Rukh has also tied up with an energy drink brand Triple X. (Photo: Viral Bhayani)
    Shah Rukh has also tied up with an energy drink brand Triple X. (Photo: Viral Bhayani)
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  • The brand owned by Goa-based Sachin Joshi has also been taken on board. (Photo: Viral Bhayani)
    The brand owned by Goa-based Sachin Joshi has also been taken on board. (Photo: Viral Bhayani)
  • The new team jersey for players will have the logo printed on the back this season. (Photo: Viral Bhayani)
    The new team jersey for players will have the logo printed on the back this season. (Photo: Viral Bhayani)
  • The actor says he is tired of being under the Shiv Sena scanner for his stand on Pakistani players in the Indian Premier League (IPL). (Photo: AFP)
    The actor says he is tired of being under the Shiv Sena scanner for his stand on Pakistani players in the Indian Premier League (IPL). (Photo: AFP)
  • He now hopes that all ends well. (Photo: AFP)
    He now hopes that all ends well. (Photo: AFP)
  • "(I) hope all turns out well. Hate altercations and misunderstandings - tired of interpretations of this whole undesired and sad affair," Shah Rukh posted on micro-blogging site Twitter. (Photo: AFP)
    "(I) hope all turns out well. Hate altercations and misunderstandings - tired of interpretations of this whole undesired and sad affair," Shah Rukh posted on micro-blogging site Twitter. (Photo: AFP)
  • Shah Rukh, had been facing the ire of the Shiv Sena for his comments favouring the inclusion of Pakistani players in the third season of the IPL. (Photo: AFP)
    Shah Rukh, had been facing the ire of the Shiv Sena for his comments favouring the inclusion of Pakistani players in the third season of the IPL. (Photo: AFP)
  • The Shiv Sena sought a public apology from the star. (Photo: AFP)
    The Shiv Sena sought a public apology from the star. (Photo: AFP)
  • They also threatened to ban his films <I>My Name Is Khan</I> in Mumbai. (Photo: AFP)
    They also threatened to ban his films My Name Is Khan in Mumbai. (Photo: AFP)
  • The much-awaited <I>My Name Is Khan</I> is slated to release on 12th February. (Photo: AFP)
    The much-awaited My Name Is Khan is slated to release on 12th February. (Photo: AFP)
  • But the issue sorted out when Sena leaders unofficially retracted from having issued any such diktat to ban the movie and it is expected that it may be released without any problems now. (Photo: AFP)
    But the issue sorted out when Sena leaders unofficially retracted from having issued any such diktat to ban the movie and it is expected that it may be released without any problems now. (Photo: AFP)
  • Shah Rukh said he had been "misunderstood" on that issue. (Photo: AFP)
    Shah Rukh said he had been "misunderstood" on that issue. (Photo: AFP)