Peaches strips for Miss Ultimo

Peaches Geldof, Irish singer Bob Geldof's daughter, is many things - Magazine editor, columnist, Reality TV star, newly wed, divorcee, socialite, party girl, model and clothing designer. She is also an underwear model. (Picture courtesy: Miss Ultimo)

The 20-year-old became the face of Ultimo lingerie earlier this year with a candy coloured shoot. She has now shot a fairground-themed campaign to mark the festive season. In the new photoshoot Peaches is seen gamboling on a vintage merry-go-round, showing off the Miss Ultimo Christmas range, available in Debenhams stores. (Picture courtesy: Miss Ultimo)

"Working for the second time with Miss Ultimo has been a pleasure," Geldof was quoted as saying. "The underwear fits perfectly and creates curves in all the right places. I’m honored to be chosen to represent a healthy body image and what better way than with Miss Ultimo's designs, which are sexy, young and quirky. Clothes are fun, but sometimes knowing you've got some awesome underwear underneath is better!" (Picture courtesy: Miss Ultimo)

Peaches reportedly landed a six-figure deal with the top underwear line after her topless pictures caught the eye of lingerie tycoon Michelle Mone. "Michelle thought she was perfect to model sexy underwear. She has a great look because she's got curves," News of the World quoted a source as saying. (Text: Agencies, Picture courtesy: Miss Ultimo)

In her interviews to the media, Peaches claimed she wasn't afraid of upsetting her father with her racy photoshoots. "Dad hasn't seen the pictures yet. But I'm not worried about his reaction because I'm a 20-year-old woman not a 13-year-old girl. I'm glad I can earn money like this." she was quoted as saying. (Text: Agencies, Picture courtesy: Miss Ultimo)

The rather well-endowed and many-tattooed Peaches also couldn't resist a dig at size-zero models. Insisting that her pictures were a victory for women with normal bodies, this is reportedly what she had to say: "I'd rather young girls were looking at a normal body like mine rather than an anorexic model." (Text: Agencies, Picture courtesy: Miss Ultimo)

Peaches, who has also posed for Agent Provocateur, was seen in a retro diner setting for her earlier Miss Ultimo campaign. While some found the juxtaposition of the 1950s style with Peaches' tattoos (including a long daisy chain that curls from her rib to her lower thigh) somewhat disconcerting, others thought it was very sexy, totally in line with Miss Ultimo's 'fun, flirty, fashion-conscious' image. (Picture courtesy: Miss Ultimo)

Peaches has received criticism for perceived nepotism, her party lifestyle, sometimes perceived as wild and self-destructive, with critics noting her lack of years, access to wealth and hunger for fame as potential problems. However, opinion remains divided both among the press and those purportedly close to her, with many sources describing her as balanced and down to earth.(Text: Wikipedia, Picture courtesy: Miss Ultimo)

In September 2007 Peaches was featured in the British Hello! magazine wearing three dresses, which were claimed to have been Marilyn Monroe's movie costumes. The magazine paid £7,000 for a cover shoot to dress Peaches Geldof in the gowns, which were claimed to have been created by Oscar-winning costume designer William Travilla. An exhibition connected to the Peaches Geldof photo shoot, in October 2007, was named the 'Lost Collection' of William Travilla. The Hilton Hotel chain offered to host the exhibition. A second exhibition stop, scheduled for Bath, was cancelled before its opening and shortly after the authenticity of the Peaches Geldof worn dresses was questioned by the media. (Text: Wikipedia, Picture courtesy: Miss Ultimo)

Tabloid coverage of her lifestyle has centred mainly on her celebrity boyfriends, including Donny Tourette, Faris Badwan, Frederick Blood-Royale, and Joe Van Moyland, although this rumour was vehemently denied by Peaches herself. (Text: Wikipedia, Picture courtesy: Miss Ultimo)

On August 5, 2008, Geldof married Max Drummey, an American musician from the band Chester French, at A Little White Chapel in Las Vegas, Nevada. In a statement on August 12, 2008, the couple said they were "delighted to announce their very happy marriage." They also have each other's names tattooed on their hands. The couple announced on February 7, 2009 that their marriage had amicably ended. (Text: Wikipedia, Picture courtesy: Miss Ultimo)

In 2009, Peaches revealed that she had become a follower of the Scientologist faith in the ITV2 documentary 'Fearne and....Peaches Geldof'. (Text: Wikipedia, Picture courtesy: Miss Ultimo)