Shahid, Genelia's night out

Out of all different movie promotion ideas, this one seems new. Bollywood actors Shahid Kapoor and Genelia D'Souza spent a whole night sitting on the roof and bonnet of a car to promote their forthcoming film Chance Pe Dance. (Photo: AFP)

At around midnight Wednesday, the duo arrived near the car in T-shirts and track pants at the Kamalistan Studios in Mumbai. (Photo: AFP)

This unique promotion campaign reminded Shahid Kapoor of his struggling days. (Photo: IANS)

According to him, those days were difficult -- from renting a number of houses to spending a night in a second hand Maruti 800 to giving 100s of auditions and getting rejected -- yet memorable. (Photo: IANS)

"All these things are a memory. I am very happy and proud of the fact that God has been so kind to me and given me so much. I am glad that I was able to get through all those difficulties in my life," said Shahid. (Photo: AFP)

Produced by UTV, Chance Pe Dance is releasing Jan 15. (Photo: IANS)

Vada pao (bun) and tea vendors were present along with khatiyas (string cot) nearby for the audience. Both Shahid and Genelia had tea together. (Photo: IANS)

In the film, Shahid plays a struggler who comes to Mumbai to make it big in the movies. (Photo: IANS)

Sources said the activity, which continued till 7 a.m Thursday, was planned as it resembles the lives of those who come to Mumbai to try their luck and also because a scene in the movie depicts it. (Photo: AFP)

Citing a real-life incident when he spent a night in a car during his struggling days, though he had his house and well-settled family in Mumbai, the actor told IANS, "We always lived in a rented flat and we had to shift from one flat to the other and my family was not in town. Due to some reason we had to leave the flat a day before and I had to spent the night in the car." (Photo: AFP)