27-year-old Mumbai Woman Upcycles 2,500 Denims Into Daily Utility Items Like Bags, Clutches
For how long do you use a pair of denims? Two to four years? And what do you do with it once they are worn out or you have got bored of them? Give it to someone or simply toss it? But what if we tell you that your once a beloved pair of jeans is solid enough to be upcycled into a funky bag, clutched and accessories? Meet 27-year-old Soumya Annapurna Kalluri, who is upcycling denims into things of daily utility.
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'It takes around 1,000 liters of water to grow cotton that makes a pair of jeans. Add another 50 liters for that faded texture. Now a simple pair of jeans if thrown not only adds to the waste load of our landfills, but also leads water wastage', says 27-year-old Soumya Annapurna Kalluri, a mechanical engineer turned entrepreneur.
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Back when Soumya was an engineering student, she used to buy and discard things just like any other individual, unaware of the effect of her waste and carbon footprints. It is only when she moved to Germany for her masters degree, she got introduced to the concept of sustainability and waste.
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The upcycling of denims involves three steps - the first is the collection stage under which old jeans are procured from Mumbai's denim traders at a cost of Rs. 20 per kg, the second step includes the clean-up of the procured materials and the third step includes cutting and tailoring the material as per the designs.