The senior BJP leader reportedly wants his yatra - his sixth since 1990 - to re-establish him as the face of his party ahead of the next general elections, scheduled for 2014.
The Rath has a hydraulic platform, a high-tech audio system, all sorts of communication gadgets and enough space to sit and plan. An unlike his past yatras, this one has a theme song too.
But this time, the most prolific yatri of Indian politics will be watched more by his own party and its ideological fountainhead - the Rashtriya Swayamsewak Sangh (RSS).
