Amitabh Bachchan Endorses The 'Clean, Segregate, Compost' Mantra

The Swachh Bharat Abhiyaan has been one of the most successful campaigns in India and has now got the pledge and support of millions, but a lot more needs to be done. India is one of the biggest waste generators in the world, and it is critical to start segregating our waste to manage it more efficiently. At the launch of season 4 of the NDTV-Dettol Banega Swachh India campaign, Amitabh Bachchan urged people to start collecting their waste, segregating and then composting it for further use.

  • At the launch of Banega Swachh India Season 4, Amitabh Bachchan urged people to start waste segregation and composting to achieve the goal of a Swachh India.
    At the launch of Banega Swachh India Season 4, Amitabh Bachchan urged people to start waste segregation and composting to achieve the goal of a Swachh India.
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  • In 2015, the residents of Vijaynagar complex in Andheri East built 5 biodegradable compost pits in their compound. The residents went door-to-door to convince people to segregate. After collection and segregation, the residents put the wet and dry waste in the pit to convert it to compost. The compost pits are equipped with air vents to help compost. There has been significant improvement in the segregation in the past two years. Now the society converts 45,000 kilos of waste into compost.
    In 2015, the residents of Vijaynagar complex in Andheri East built 5 biodegradable compost pits in their compound. The residents went door-to-door to convince people to segregate. After collection and segregation, the residents put the wet and dry waste in the pit to convert it to compost. The compost pits are equipped with air vents to help compost. There has been significant improvement in the segregation in the past two years. Now the society converts 45,000 kilos of waste into compost.
  • If people commit to making sure that 10 yards around them are clean, then we can really attack the problem at its root, said Nitish Kapoor, Regional Director, RB South Asia
    If people commit to making sure that 10 yards around them are clean, then we can really attack the problem at its root, said Nitish Kapoor, Regional Director, RB South Asia
  • Amitabh Bachchan believes that people have a psychological barrier towards cleanliness, as everyone works towards cleaning their homes but not their surroundings. He further said that a campaign to change attitudes towards cleanliness needs to be initiated.
    Amitabh Bachchan believes that people have a psychological barrier towards cleanliness, as everyone works towards cleaning their homes but not their surroundings. He further said that a campaign to change attitudes towards cleanliness needs to be initiated.
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  • The residents of Vijaynagar Housing Society feel the only way to make India Swachh one day is by adopting the mantra of ?recycle dry waste and compost wet waste'
    The residents of Vijaynagar Housing Society feel the only way to make India Swachh one day is by adopting the mantra of ‘recycle dry waste and compost wet waste'
  • We can reduce the burden of garbage on our country by ensuring that the waste is segregated, recycled and composted.
    We can reduce the burden of garbage on our country by ensuring that the waste is segregated, recycled and composted.
  • Maharashtra will launch a state-wide campaign on the segregation of waste at home from May 1.'Segregation and composting is the only way to tackle our massive waste problem,' said Manisha Mhaiskar, Principal Secretary (Urban Development), Maharashtra.
    Maharashtra will launch a state-wide campaign on the segregation of waste at home from May 1.'Segregation and composting is the only way to tackle our massive waste problem,' said Manisha Mhaiskar, Principal Secretary (Urban Development), Maharashtra.
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