Cashing in on Election fever

In the run-up to the general elections, markets have filled up with election-related merchandise.

T-shirts featuring party symbols and photos promoting political heavyweights have flooded the market as entrepreneurs look to cash in on the poll mania that has gripped the country.

India is the world's fastest growing mobile handset market. No wonder then that mobile covers with party symbols are the hot sellers this election season.

Rahul vs Modi: Supporters sport mobile phones with covers featuring Bharatiya Janata Party prime ministerial candidate Narendra Modi and Indian National Congress party symbol.

Giving stiff competition to Aam Aadmi Party's Gandhi topi are these 'Modi for PM' caps.

Narendra Modi masks seem to be quite the rage this election season.