Dettol Banega Swasth India At Davos 2025: Pioneering Global Health Initiatives For A Sustainable Tomorrow
For the first time, Dettol Banega Swasth India took center stage at the World Economic Forum 2025 in Davos, unveiling transformative initiatives that are set to revolutionize public health on a global scale. From AI-powered solutions to high-level pledges from global leaders, the campaign is leading the charge towards a cleaner, healthier, and more sustainable world
-
The chatbot is available in six Indian languages-English, Hindi, Tamil, Telugu, Kannada, Gujarati and Odia-ensuring inclusivity for diverse linguistic groups. At Davos 2025, Hygieia goes global with 3 international languages- Spanish, French and Mandarin. Hygieia is set to empower millions with the tools they need to improve hygiene practices globally.
-
The campaign also unveiled Dettol #BanegaSwasthIndiaPledge on health and hygiene - A movement towards achieving the vision of Viksit Bharat @ 2047. The pledge was endorsed by the most influential dignitaries committing to the cause of cleaner, healthier, and climate-conscious world.
-
Devendra Fadnavis, Chief Minister of Maharashtra, C. R. Patil, Union Minister of Jal Shakti, Chirag Paswan, Minister of Food Processing Industries, Smriti Irani, Former Union Minister, and Bhumi Pednekar, Actor & Climate Warrior, all took the Dettol #BanegaSwasthIndiaPledge, committing to a healthier planet. They applauded the campaign for driving transformative change in society and its growing global impact.
-
Speaking about the campaign's vision and the road ahead, Ravi Bhatnagar, Director - External Affairs and Partnerships, Reckitt, South Asia, said, "At Reckitt, we are driven by the purpose of creating a cleaner, healthier world, and the debut of Hygieia at the World Economic Forum 2025 in Davos reflects this commitment. Hygiene is a universal need that transcends borders, beliefs, and cultures and serves as the foundation of good health, preventing disease and promoting sustainability. 'Hygieia For Good Hygiene', our AI-powered WhatsApp chatbot, will provide accessible, science-based hygiene knowledge in 22 Indian and three international languages - French, Spanish, and Mandarin - empowering communities globally. This milestone aligns with India's vision of Viksit Bharat 2047 and reinforces our mission to build a healthier, more conscious, and sustainable world - where hygiene unites us all."
