Explained: What Is "Look Between" Trend On Social Media

A new trend has taken over social media in which users are being asked to look between certain alphabets on their keyboard. Some users find it annoying, claiming it is an "engagement bait".

  • A new trend has taken over social media that asks to "look between" certain letters on their keyboard. (Unsplash)
    A new trend has taken over social media that asks to "look between" certain letters on their keyboard. (Unsplash)
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  • The alphabets and letters being used in memes around the trend are "U," "WE," and "JK" in all sorts of different contexts. (Unsplash)
    The alphabets and letters being used in memes around the trend are "U," "WE," and "JK" in all sorts of different contexts. (Unsplash)
  • In one example, a post asks users to look between the H and L keys, which falls on the letters "JK", which means "just kidding". (Unsplash)
    In one example, a post asks users to look between the H and L keys, which falls on the letters "JK", which means "just kidding". (Unsplash)
  • Some users have used the trend to spread positive or motivational messages. (Unsplash)
    Some users have used the trend to spread positive or motivational messages. (Unsplash)
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  • Several brands too have gotten in on the trend to promote their own products. (Unsplash)
    Several brands too have gotten in on the trend to promote their own products. (Unsplash)
  • The trend reportedly originated with a meme a bulletin board called 4Chan posted in 2021 that featured a anime character from the series 'K-On'. (Unsplash)
    The trend reportedly originated with a meme a bulletin board called 4Chan posted in 2021 that featured a anime character from the series 'K-On'. (Unsplash)
  • The meme read "Look between T and O on your keyboard" and quickly gained popularity. (Unsplash)
    The meme read "Look between T and O on your keyboard" and quickly gained popularity. (Unsplash)
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  • But years later, it exploded on social media and memes filled the timeline of many users on X. (Unsplash)
    But years later, it exploded on social media and memes filled the timeline of many users on X. (Unsplash)
  • However, some users said they are annoyed by it and called the trend an "engagement bait". (Unsplash)
    However, some users said they are annoyed by it and called the trend an "engagement bait". (Unsplash)
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